Product Training That Turns Your Team Into Confident Advocates

We’ll work with you to create custom product training that builds deep knowledge and practical application skills.

Your team can’t sell, support, or explain what they don’t understand

Here’s the sign of inadequate product training:

Customer asks a reasonable question.

Your team says: “Let me check and get back to you.”

Sometimes that’s appropriate. Complex technical questions, custom pricing, integration details - fair enough.

But often it’s: “Does this work with [common system]?” “Can it do [standard use case]?” “How is this different from [competitor]?”

Questions they should know.

Every “let me check” statement loses a peice of customer confidence.

Good product training creates “I know this” not “Let me check.”

Your team should be able to:

• Explain what it does and why it matters
• Position against competitors confidently
• Answer common questions immediately
• Know when they genuinely need specialist help

That’s not about memorising specifications - it’s about understanding the product deeply enough to have fluent conversations.

That’s what product training should enable.

Our Approach: Product Training for Real Conversations

We build product training that prepares people for actual customer interactions:

Benefits Not Features

Features are what it does. Benefits are what that means for customers. We teach the “so what” - why features matter to different customer types.

Use Cases and Applications

Not just what the product can do, but when customers need it, what problems it solves, who it’s right for, and who it’s not right for.

Competitive Positioning

How does it compare? When do you win? When should you concede? What makes you different? Honest positioning that builds credibility.

Common Questions and Objections

The actual pushback your team hears: “Too expensive,” “Too complicated,” “Why not [competitor]?” Real answers for real objections.

Customer Perspective

Teaching product from the customer’s view - their problems, their priorities, their decision criteria - not your internal perspective.

Why Custom Product eLearning Matters

Generic Product Training Fails Because:

• Feature-focused, not benefit-focused
• Missing competitive context
• Doesn’t prepare for real customer questions
• Too technical or not technical enough
• Disconnected from actual selling/support situations

Custom Product Training Works Because:

• Benefits and applications clearly explained
• Competitive positioning integrated
• Common objections and questions addressed
• Appropriate technical depth for audience
• Directly applicable to customer conversations

The ROI of Product training

Faster new hire ramp. More confident customer conversations. Better positioning and differentiation. Fewer escalations to specialists. Higher win rates. Improved customer satisfaction when support understands products deeply.