Product Training
eLearning development.
Product training that turns your team into confident advocates. Deep knowledge, practical application, customer conversations.
When the customer asks
A customer wants to know if a feature does something specific. You're not 100% sure. What's the right move?
Check in complete
Let's move to part 3: Working with product feedback
Product training only works when it reflects how your product actually behaves—the features customers love, the edge cases that trip people up, the questions sales gets asked over and over. Generic product training can't possibly know any of that. Custom training is built around your product, your customer, and the moments your team needs to be confident.
Development without drama.
3-week delivery
From kickoff to final course.
Fixed pricing
From $5,500 + GST. No hidden costs.
Unlimited revisions
During weeks 2 and 3 of development.
Modern design
Responsive, works on all devices.
SCORM compliant
Works with any LMS platform.
Source files
Full files provided for future updates.
Three simple steps.
Three easy weeks.
We build
We start as soon as you send us your brief, branding and resources.
You review
You receive the complete first draft for review. Provide feedback via our review link with your whole team.
We deliver
We'll continue to implement your feedback and finalise the course. Then, at the end of the third week we'll deliver the SCORM package ready for your LMS.
Pricing for product training training.
You don't need to blow your training budget to get high quality product training eLearning.
Content ready
You have a complete script ready to build.
"We have product specs and positioning. We need training that helps sales and support have confident customer conversations."
Content needs shaping
You have content materials that need structuring.
"We have product materials but they're feature-focused. We need training on benefits, use cases, and objection handling."
Start from scratch
We create everything from your expertise.
"Our team can't explain why customers should buy our product. We need comprehensive product training from features to value."
Not sure which tier? Contact us and we'll help you choose.
Common product training topics we cover.
- Product overview and positioning
- Key features and functionality
- Benefits and value proposition
- Use cases and applications
- Target customers and personas
- Competitive positioning and differentiation
- Pricing and packaging models
- Technical specifications explained
- Integration and compatibility
- Implementation and onboarding
- Common customer questions
- Objection handling responses
- Demonstration and proof techniques
- Product roadmap communication
Common mistakes with product training.
Listing features without explaining benefits
Not teaching when the product is right (and when it's not)
Missing competitive positioning context
Not preparing for common objections
Making it too technical or not technical enough
FAQs about our product training eLearning development.
Do you have experience with product training?
Yes. We've developed product training courses for organisations across multiple industries. Our 15+ years of eLearning experience means we understand both the learning design and the subject-specific requirements.
Can you customise the content for our organisation?
Absolutely. All our product training courses are custom-built for your specific needs, policies, and procedures. We incorporate your branding, terminology, and examples.
How long does a product training course take to develop?
3 weeks from kickoff to final delivery. Week 1 is development, weeks 2 and 3 are for your review with unlimited revisions.
What if product training isn't quite what we need?
If your training needs don't fit neatly into this category, get in touch and we'll discuss. We've worked across most topic areas and can usually adapt our approach to match what your team actually needs.
For pricing, timeline, and process questions, see our full FAQ.
Ready to develop your
product training course?
Get a fixed-price quote within 24 hours. No obligation, completely transparent pricing.
Product Training That Turns Your Team Into Confident Advocates
We’ll work with you to create custom product training that builds deep knowledge and practical application skills.
Your team can’t sell, support, or explain what they don’t understand
Here’s the sign of inadequate product training:
Customer asks a reasonable question.
Your team says: “Let me check and get back to you.”
Sometimes that’s appropriate. Complex technical questions, custom pricing, integration details - fair enough.
But often it’s: “Does this work with [common system]?” “Can it do [standard use case]?” “How is this different from [competitor]?”
Questions they should know.
Every “let me check” statement loses a peice of customer confidence.
Good product training creates “I know this” not “Let me check.”
Your team should be able to:
- Explain what it does and why it matters
- Position against competitors confidently
- Answer common questions immediately
- Know when they genuinely need specialist help
That’s not about memorising specifications - it’s about understanding the product deeply enough to have fluent conversations.
That’s what product training should enable.
Our Approach: Product Training for Real Conversations
We build product training that prepares people for actual customer interactions:
Benefits Not Features
Features are what it does. Benefits are what that means for customers. We teach the “so what” - why features matter to different customer types.
Use Cases and Applications
Not just what the product can do, but when customers need it, what problems it solves, who it’s right for, and who it’s not right for.
Competitive Positioning
How does it compare? When do you win? When should you concede? What makes you different? Honest positioning that builds credibility.
Common Questions and Objections
The actual pushback your team hears: “Too expensive,” “Too complicated,” “Why not [competitor]?” Real answers for real objections.
Customer Perspective
Teaching product from the customer’s view - their problems, their priorities, their decision criteria - not your internal perspective.
Why Custom Product eLearning Matters
Generic Product Training Fails Because:
- Feature-focused, not benefit-focused
- Missing competitive context
- Doesn’t prepare for real customer questions
- Too technical or not technical enough
- Disconnected from actual selling/support situations
Custom Product Training Works Because:
- Benefits and applications clearly explained
- Competitive positioning integrated
- Common objections and questions addressed
- Appropriate technical depth for audience
- Directly applicable to customer conversations
The ROI of Product training
Faster new hire ramp. More confident customer conversations. Better positioning and differentiation. Fewer escalations to specialists. Higher win rates. Improved customer satisfaction when support understands products deeply.